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Waraporn Salapao

From mother Waraporn’s recipe in Nang Loeng old community area to more than 100 steamed stuff bun branches around Bangkok. With the best ingredients and attentive in details in all cooking process, the store has been opened for more than 30 years.

The conceptual design is therefore a mix under the “Old Spirit, New Pleasure”. Showing the Thai Chinese modern mixing with Thai architectural design such as ancient pattern tile, louvre windows focusing on using dark wood color mixed with modern industrial loft, this has become retail identity of Waraporn which can be seen in many branches aiming to create brand consistency perception and brand experience.

Retail identity - Graphic for interior
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