Famous French croissant store from Chef James, Iron Chef’s champion. Chef’s concept is to represent the brand with one animal. Korra chooses horse to be the brand identity which represents Chef James’ identity very well as horse has the elegant, delicate character, as well as has the leadership.

The name “James” is designed in handwritten style to present Chef’s personal brand which aims to serve with quality, attention and deliciousness. With those qualifications, James Boulangerie becomes one of the most famous and well-known croissant stores in Thailand.