Hashme

The restaurant established during the beginning of photo sharing via social media platform era. With hash tagging and social media sharing came “Hashme”, the restaurant’s name. Using waffle as the signature menu for both main dish and dessert.

The conceptual design therefore originates from the development of hashtag symbol (#) which has been connected until the pattern is similar to that of waffle. The hashtag symbol later on has been developed and combined to design other touch points of the restaurant.