Mont Shamau

One of the brands under Pataya Food Group (“PFG”), PFG is determined to be a part of high-quality food product creativity and sustainable growth of local community. "Mont ShaMau" is intrinsically based on the "happy life" concept derived from impressive experience, balance of health in mind and body.

“Mont” in French means mountain while “Shamau” is the name of Eastern mountain in Thailand (Rayong province) and is also the name of ProngShamau, the tree under the cycas chamaoensis family. The combination mark comprises san serif font, Thai handwriting as well as freeform symbol to represent the mountain and cycas chamaoensis leaf. The color for brand identity is inspired by natural food colors and organic form to create playful pattern on the ice-cream packaging and interior designs.